Veterinary Practice Management Articles

Cats are living longer and better lives; how can we ensure that the healthcare we offer them is optimal? This article offers some hints.

Veterinarians sometimes find it challenging to work successfully with breeders, but this paper discusses how the relationship can be a positive experience for both parties.

“If your only tool is a hammer, all problems resemble a nail”. This section will stress the different factors required to make you a “good clinician”

Finally, some tips to improve your follow-up strategy.

This chapter will give you practical tips (what to do, what not to do, main pitfalls, etc.) on blogs, websites and social media and how to encourage clients to leave positive reviews on the web.

Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.

Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.

Vet practitioners are often not aware of their environment. They never stay in the waiting room of their practice for long. They sometimes even enter the practice through a different door than the one used by their clients.

Most veterinarians are not comfortable when discussing fees, or when asked to "sell" something, but this is normal! This chapter offers a method which will allow you to prescribe or recommend products and services effectively.