Международный научный журнал по ветеринарии для специалистов в области здоровья мелких домашних животных
Pere Mercader

Pere Mercader

DVM, MBA

Spain

Dr. Mercader established himself as a practice management consultant to veterinary clinics in 2001 and since then has developed this role in Spain, Portugal and some Latin-American countries. His main accomplishments include authoring profitability and pricing research studies involving Spanish veterinary clinics, lecturing on practice management in more than 30 countries, and authoring the textbook “Management Solutions for Veterinary Practices” which is published in Spanish, English and Chinese and has sold worldwide. In 2008, he co-founded VMS (Veterinary Management Studies), a business intelligence firm that provides a benchmarking service for more than 800 Spanish veterinary practices. Dr. Mercader was also a co-founder of the Spanish Veterinary Practice Management Association (AGESVET) and served on its board for eight years.

Статьи автора Pere Mercader

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Being friendly to cats… is it worth the effort?

Выпуск номер29.1 Опубликовано 11/04/2019

Being friendly to cats… is it worth the effort?

The adage “a cat is not a small dog” is as true as ever, and many veterinary clinics seem to be geared more towards...

Статья написана Pere Mercader

Being a good vet

Выпуск номер2 Опубликовано 28/04/2021

Being a good vet (Part 1)

“If your only tool is a hammer, all problems resemble a nail”. This section will stress the different factors required to make you a “good clinician” and gain confidence in your medical decisions.

Статья написана Philippe Baralon , Antje Blättner , Pere Mercader и Mark Moran

Understanding the business

Выпуск номер2 Опубликовано 03/05/2021

Understanding the business (Part 2)

Most veterinarians are not comfortable when discussing fees, or when asked to "sell" something, but this is normal! This chapter offers a method which will allow you to prescribe or recommend products and services effectively.

Статья написана Philippe Baralon , Antje Blättner , Pere Mercader и Mark Moran

How to attract clients to your clinic

Выпуск номер1 Опубликовано 07/05/2021

How to attract clients to your clinic

Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.

Статья написана Philippe Baralon , Antje Blättner , Pere Mercader и Susie Samuel