วารสารเชิงวิชาการและการรักษาสัตวป่วยเพื่อผู้ประกอบการบำบัดโรคสัตว์
Philippe Baralon

Philippe Baralon

DVM, MBA

สาธารณรัฐฝรั่งเศส

Dr. Baralon graduated from the École Nationale Vétérinaire of Toulouse, France in 1984 and went on to study Economics (Master of Economics, Toulouse, 1985) and Business Administration (MBA, HEC-Paris 1990). He founded his own consulting group, Phylum, in 1990 and remains one of its partners to this day, acting primarily as a management consultant for veterinary practices in 26 countries worldwide. His main areas of specialization are strategy, marketing and finance, and he is also involved in training veterinarians and support staff in the field of practice management through lectures and workshop, as well as benchmarking the economics of veterinary medicine in different parts of the world. A prolific author, he has authored more than 50 articles on veterinary practice.

เนื้อหาโดย Philippe Baralon

เปิดหัวข้อและประเด็นที่อภิปรายโดยนักเขียนนี้ด้านล่าง

Consolidation in the veterinary profession

หมายเลขหัวข้อ30.3 เผยแพร่แล้ว 14/01/2021

Consolidation in the veterinary profession

The explosion in corporate ownership of veterinary practices has been nothing short of phenomenal over the last two decades or so...

โดย Philippe Baralon และ Lucile Frayssinet

Being a good vet

หมายเลขหัวข้อ2 เผยแพร่แล้ว 28/04/2021

Being a good vet (Part 1)

“If your only tool is a hammer, all problems resemble a nail”. This section will stress the different factors required to make you a “good clinician” and gain confidence in your medical decisions.

โดย Philippe Baralon , Antje Blättner , Pere Mercader และ Mark Moran

Understanding the business

หมายเลขหัวข้อ2 เผยแพร่แล้ว 03/05/2021

Understanding the business (Part 2)

Most veterinarians are not comfortable when discussing fees, or when asked to "sell" something, but this is normal! This chapter offers a method which will allow you to prescribe or recommend products and services effectively.

โดย Philippe Baralon , Antje Blättner , Pere Mercader และ Mark Moran

หมายเลขหัวข้อ1 เผยแพร่แล้ว 05/05/2021

The importance of the pet owner experience

Vet practitioners are often not aware of their environment. They never stay in the waiting room of their practice for long. They sometimes even enter the practice through a different door than the one used by their clients.

โดย Philippe Baralon , Antje Blättner , Pere Mercader และ Susie Samuel

How to attract clients to your clinic

หมายเลขหัวข้อ1 เผยแพร่แล้ว 07/05/2021

How to attract clients to your clinic

Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.

โดย Philippe Baralon , Antje Blättner , Pere Mercader และ Susie Samuel

How to offer a great experience Part 1

หมายเลขหัวข้อ1 เผยแพร่แล้ว 10/05/2021

How to offer a great experience - Part 1

Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.

โดย Philippe Baralon , Antje Blättner , Pere Mercader และ Susie Samuel