วารสารเชิงวิชาการและการรักษาสัตวป่วยเพื่อผู้ประกอบการบำบัดโรคสัตว์
Pere Mercader

Pere Mercader

DVM, MBA

ราชอาณาจักรสเปน

Dr. Mercader established himself as a practice management consultant to veterinary clinics in 2001 and since then has developed this role in Spain, Portugal and some Latin-American countries. His main accomplishments include authoring profitability and pricing research studies involving Spanish veterinary clinics, lecturing on practice management in more than 30 countries, and authoring the textbook “Management Solutions for Veterinary Practices” which is published in Spanish, English and Chinese and has sold worldwide. In 2008, he co-founded VMS (Veterinary Management Studies), a business intelligence firm that provides a benchmarking service for more than 800 Spanish veterinary practices. Dr. Mercader was also a co-founder of the Spanish Veterinary Practice Management Association (AGESVET) and served on its board for eight years.

เนื้อหาโดย Pere Mercader

เปิดหัวข้อและประเด็นที่อภิปรายโดยนักเขียนนี้ด้านล่าง

Being friendly to cats… is it worth the effort?

หมายเลขหัวข้อ29.1 เผยแพร่แล้ว 11/04/2019

Being friendly to cats… is it worth the effort?

The adage “a cat is not a small dog” is as true as ever, and many veterinary clinics seem to be geared more towards...

โดย Pere Mercader

Being a good vet

หมายเลขหัวข้อ2 เผยแพร่แล้ว 28/04/2021

Being a good vet (Part 1)

“If your only tool is a hammer, all problems resemble a nail”. This section will stress the different factors required to make you a “good clinician” and gain confidence in your medical decisions.

โดย Philippe Baralon , Antje Blättner , Pere Mercader และ Mark Moran

Understanding the business

หมายเลขหัวข้อ2 เผยแพร่แล้ว 03/05/2021

Understanding the business (Part 2)

Most veterinarians are not comfortable when discussing fees, or when asked to "sell" something, but this is normal! This chapter offers a method which will allow you to prescribe or recommend products and services effectively.

โดย Philippe Baralon , Antje Blättner , Pere Mercader และ Mark Moran

หมายเลขหัวข้อ1 เผยแพร่แล้ว 05/05/2021

The importance of the pet owner experience

Vet practitioners are often not aware of their environment. They never stay in the waiting room of their practice for long. They sometimes even enter the practice through a different door than the one used by their clients.

โดย Philippe Baralon , Antje Blättner , Pere Mercader และ Susie Samuel

How to attract clients to your clinic

หมายเลขหัวข้อ1 เผยแพร่แล้ว 07/05/2021

How to attract clients to your clinic

Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.

โดย Philippe Baralon , Antje Blättner , Pere Mercader และ Susie Samuel

How to offer a great experience Part 1

หมายเลขหัวข้อ1 เผยแพร่แล้ว 10/05/2021

How to offer a great experience - Part 1

Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.

โดย Philippe Baralon , Antje Blättner , Pere Mercader และ Susie Samuel