Strategy and tools
This chapter will give you practical tips (what to do, what not to do, main pitfalls, etc.) on blogs, websites and social media and how to encourage clients to leave positive reviews on the web.
Susie Samuel
MA, VetMB, MRCVS
Dr. Samuel graduated from Cambridge University in 2001 and spent ten years working in both mixed and small animal practices. In 2006 she set up VetHelpDirect.com, a website that helps owners decide how quickly they need to seek veterinary attention for their pets. The business quickly evolved to become a specialist veterinary Internet marketing agency, winning the 2015 Veterinary Marketing Award for Practice Marketing, and Dr. Samuel eventually left practice to become managing director of the company. She also holds the Google Certificate in Internet Marketing, and trains veterinary staff in all aspects of Internet marketing.
집필진 Susie Samuel
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