Improving the cat owner experience
Owners increasingly regard their pet as a family member and expect the best quality of care when they choose a veterinary clinic...
Alison Lambert
BVSc, CMRS, MRCVS
A farmer's daughter, Alison Lambert qualified as a veterinary surgeon from Liverpool University in 1989. She worked in practice for several years before pursuing a career with Hills Pet Nutrition and MARS, discovering the customer experience passion that led her to establish Onswitch in 2001. Dr. Lambert is Honorary Associate Professor at Nottingham University's School of Veterinary Medicine and Science. She has published widely, regularly speaks at key international veterinary congresses and events, and received the AVA's Veterinary Business Thought Leader award in 2019.
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