Pet owners of today: how to connect better with the Gen Z

Joeri Van Den Bergh, Co-Founder, Partner and Futur Consumer Expert at Human8

The new generation of pet owners - Gen Z,  - today represents 46% of the total pet owners globally. They have different media habits, values, passions and sensitivities to the previous generations, which creates a challenge for veterinary professionals. Joeri Van Den Bergh will talk about the 5 key need-to-knows on Gen Z, based on desk and primary research, and how to better connect and communicate with this increasingly important group of clients.