Elif Guvencer

Elif Guvencer is a Vice President within RepTrak EMEA Advisory Services, and has spearheaded the reputation journey of some of RepTrak’s largest accounts in the EMEA region. She started out at communication agencies, Ogilvy and Edelman where she looked after global brands. She then joined one of the largest food conglomerates in the EMEA region and was closely involved in the inception and launch of pladis, a leading global snacking company. Elif has in-depth knowledge of corporate branding, communications, public affairs and reputation management in global markets.