Worldwide medical and scientific journal for animal health professionals
Joeri Van Den Bergh

Joeri Van Den Bergh

Co-founder, Managing Partner and NextGen expert at InSites Consulting

Germany

Joeri Van den Bergh is co-founder, managing partner and NextGen expert at InSites Consulting, a global ‘new generation’ research agency with offices in New York, London, Rotterdam, Ghent, Düsseldorf and Timisoara. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as eBay, Coca-Cola, Spotify, Danone, Red Bull, IKEA, Heineken, Converse, Nestlé, AXA and Unilever for whom he has provided research and advice on how to target the youth market. He is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business. His best-selling marketing book How Cool Brands Stay Hot: Branding to Generation Y and Z has been awarded several times (a.o. The American Marketing Association Berry-AMA Book Prize).

Contributions from Joeri Van Den Bergh

Browse between the articles contributions from this author below.