Revista cu subiecte științifice și medicale internaționale pentru experți ai sănătății animalelor de companie
Pere Mercader

Pere Mercader

DVM, MBA

Spania

Dr. Mercader established himself as a practice management consultant to veterinary clinics in 2001 and since then has developed this role in Spain, Portugal and some Latin-American countries. His main accomplishments include authoring profitability and pricing research studies involving Spanish veterinary clinics, lecturing on practice management in more than 30 countries, and authoring the textbook “Management Solutions for Veterinary Practices” which is published in Spanish, English and Chinese and has sold worldwide. In 2008, he co-founded VMS (Veterinary Management Studies), a business intelligence firm that provides a benchmarking service for more than 800 Spanish veterinary practices. Dr. Mercader was also a co-founder of the Spanish Veterinary Practice Management Association (AGESVET) and served on its board for eight years.

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Being a good vet

Numărul revistei2 Publicat la data 28/04/2021

Being a good vet (Part 1)

“If your only tool is a hammer, all problems resemble a nail”. This section will stress the different factors required to make you a “good clinician” and gain confidence in your medical decisions.

Scris de Philippe Baralon , Antje Blättner , Pere Mercader și Mark Moran

Understanding the business

Numărul revistei2 Publicat la data 03/05/2021

Understanding the business (Part 2)

Most veterinarians are not comfortable when discussing fees, or when asked to "sell" something, but this is normal! This chapter offers a method which will allow you to prescribe or recommend products and services effectively.

Scris de Philippe Baralon , Antje Blättner , Pere Mercader și Mark Moran

Numărul revistei1 Publicat la data 05/05/2021

The importance of the pet owner experience

Vet practitioners are often not aware of their environment. They never stay in the waiting room of their practice for long. They sometimes even enter the practice through a different door than the one used by their clients.

Scris de Philippe Baralon , Antje Blättner , Pere Mercader și Susie Samuel

How to attract clients to your clinic

Numărul revistei1 Publicat la data 07/05/2021

How to attract clients to your clinic

Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.

Scris de Philippe Baralon , Antje Blättner , Pere Mercader și Susie Samuel

How to offer a great experience Part 1

Numărul revistei1 Publicat la data 10/05/2021

How to offer a great experience - Part 1

Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.

Scris de Philippe Baralon , Antje Blättner , Pere Mercader și Susie Samuel