Revista cu subiecte științifice și medicale internaționale pentru experți ai sănătății animalelor de companie
Philippe Baralon

Philippe Baralon

DVM, MBA

Franța

Dr. Baralon graduated from the École Nationale Vétérinaire of Toulouse, France in 1984 and went on to study Economics (Master of Economics, Toulouse, 1985) and Business Administration (MBA, HEC-Paris 1990). He founded his own consulting group, Phylum, in 1990 and remains one of its partners to this day, acting primarily as a management consultant for veterinary practices in 26 countries worldwide. His main areas of specialization are strategy, marketing and finance, and he is also involved in training veterinarians and support staff in the field of practice management through lectures and workshop, as well as benchmarking the economics of veterinary medicine in different parts of the world. A prolific author, he has authored more than 50 articles on veterinary practice.

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Consolidation in the veterinary profession

Numărul revistei30.3 Publicat la data 14/01/2021

Consolidation in the veterinary profession

The explosion in corporate ownership of veterinary practices has been nothing short of phenomenal over the last two decades or so...

Scris de Philippe Baralon și Lucile Frayssinet

Being a good vet

Numărul revistei2 Publicat la data 28/04/2021

Being a good vet (Part 1)

“If your only tool is a hammer, all problems resemble a nail”. This section will stress the different factors required to make you a “good clinician” and gain confidence in your medical decisions.

Scris de Philippe Baralon , Antje Blättner , Pere Mercader și Mark Moran

Understanding the business

Numărul revistei2 Publicat la data 03/05/2021

Understanding the business (Part 2)

Most veterinarians are not comfortable when discussing fees, or when asked to "sell" something, but this is normal! This chapter offers a method which will allow you to prescribe or recommend products and services effectively.

Scris de Philippe Baralon , Antje Blättner , Pere Mercader și Mark Moran

Numărul revistei1 Publicat la data 05/05/2021

The importance of the pet owner experience

Vet practitioners are often not aware of their environment. They never stay in the waiting room of their practice for long. They sometimes even enter the practice through a different door than the one used by their clients.

Scris de Philippe Baralon , Antje Blättner , Pere Mercader și Susie Samuel

How to attract clients to your clinic

Numărul revistei1 Publicat la data 07/05/2021

How to attract clients to your clinic

Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.

Scris de Philippe Baralon , Antje Blättner , Pere Mercader și Susie Samuel

How to offer a great experience Part 1

Numărul revistei1 Publicat la data 10/05/2021

How to offer a great experience - Part 1

Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.

Scris de Philippe Baralon , Antje Blättner , Pere Mercader și Susie Samuel