Revista médica e científica internacional dedicada a profissionais e estudantes de medicina veterinária.
Philippe Baralon

Philippe Baralon



Dr. Baralon graduated from the École Nationale Vétérinaire of Toulouse, France in 1984 and went on to study Economics (Master of Economics, Toulouse, 1985) and Business Administration (MBA, HEC-Paris 1990). He founded his own consulting group, Phylum, in 1990 and remains one of its partners to this day, acting primarily as a management consultant for veterinary practices in 26 countries worldwide. His main areas of specialization are strategy, marketing and finance, and he is also involved in training veterinarians and support staff in the field of practice management through lectures and workshop, as well as benchmarking the economics of veterinary medicine in different parts of the world. A prolific author, he has authored more than 50 articles on veterinary practice.

Colaboração de Philippe Baralon

Navegue entre os artigos e publicações dos autores abaixo.

Being a good vet

Número da edição2 Publicado 28/04/2021

Being a good vet (Part 1)

“If your only tool is a hammer, all problems resemble a nail”. This section will stress the different factors required to make you a “good clinician” and gain confidence in your medical decisions.

por Philippe Baralon , Antje Blättner , Pere Mercader e Mark Moran

Example of a professional-looking waiting room. ​ All the mistakes above were fixed and the following facilities were added: 1. Separated waiting areas for dogs and cats with cat carrier trees.

Número da edição1 Publicado 10/05/2021

How to offer a great experience - Part 1

Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.

por Philippe Baralon , Antje Blättner , Pere Mercader e Susie Samuel

Understanding the business

Número da edição2 Publicado 03/05/2021

Understanding the business (Part 2)

Most veterinarians are not comfortable when discussing fees, or when asked to "sell" something, but this is normal! This chapter offers a method which will allow you to prescribe or recommend products and services effectively.

por Philippe Baralon , Antje Blättner , Pere Mercader e Mark Moran

How to attract clients to your clinic

Número da edição1 Publicado 07/05/2021

How to attract clients to your clinic

Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.

por Philippe Baralon , Antje Blättner , Pere Mercader e Susie Samuel