Worldwide medical and scientific journal for animal health professionals
Veterinary Focus
Philippe Baralon

Philippe Baralon



Dr. Baralon graduated from the École Nationale Vétérinaire of Toulouse, France in 1984 and went on to study Economics (Master of Economics, Toulouse, 1985) and Business Administration (MBA, HEC-Paris 1990). He founded his own consulting group, Phylum, in 1990 and remains one of its partners to this day, acting primarily as a management consultant for veterinary practices in 30 countries worldwide. His main areas of specialization are strategy, marketing and finance, and he is also involved in training veterinarians and support staff in the field of practice management through lectures and workshop, as well as benchmarking the economics of veterinary medicine in different parts of the world. A prolific author, he has authored more than 50 articles on veterinary practice management.

Contributions from Philippe Baralon

Browse between the articles contributions from this author below.

Practice owners

Issue number Published 27/02/2023

Inflationary pressure: pricing strategy

This paper is one in a series of three articles written by specialists in veterinary management (alongside Antje Blaettner and Pere Mercader). It looks at the factors to take into account when considering a practice’s annual price list revision, especially when inflation rates are high.

By Philippe Baralon

Newcomers can be a good opportunity to challenge the existing protocols in a practice

Issue number32.1 Published 07/09/2022

Protocols in veterinary practice II

In the second of this two-part series, the authors look at how to motivate the team and successfully design and implement protocols in veterinary practice.

By Philippe Baralon , Antje Blättner and Pere Mercader

Involving the team in the protocol project is crucial

Issue number32.1 Published 01/09/2022

Protocols in veterinary practice (I)

In the first of a two-part series, the authors look at protocols in veterinary practice, and why they can be a key component to running an effective clinic.

By Philippe Baralon , Antje Blättner and Pere Mercader

Example of a professional-looking waiting room. ​ All the mistakes above were fixed and the following facilities were added: 1. Separated waiting areas for dogs and cats with cat carrier trees.

Issue number1 Published 10/05/2021

How to offer a great experience - Part 1

Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.

By Philippe Baralon , Antje Blättner , Pere Mercader and Susie Samuel

How to attract clients to your clinic

Issue number1 Published 07/05/2021

How to attract clients to your clinic

Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.

By Philippe Baralon , Antje Blättner , Pere Mercader and Susie Samuel

The importance of pet owner experience

Issue number1 Published 05/05/2021

The importance of the pet owner experience

Vet practitioners are often not aware of their environment. They never stay in the waiting room of their practice for long. They sometimes even enter the practice through a different door than the one used by their clients.

By Philippe Baralon , Antje Blättner , Pere Mercader and Susie Samuel

Understanding the business

Issue number2 Published 03/05/2021

Understanding the business (Part 2)

Most veterinarians are not comfortable when discussing fees, or when asked to "sell" something, but this is normal! This chapter offers a method which will allow you to prescribe or recommend products and services effectively.

By Philippe Baralon , Antje Blättner , Pere Mercader and Mark Moran