Worldwide medical and scientific journal for animal health professionals
Veterinary Focus
Antje Blättner

Antje Blättner



Dr. Blaettner grew up in South Africa and Germany and graduated in 1988 after studying Veterinary Medicine in Berlin and Munich. She started and ran her own small animal practice before undertaking postgraduate training and coaching course at the University of Linz, Austria and then founded “Vetkom”. The company provides training to veterinarians and veterinary nurses in practice management in subjects such as customer communication, marketing and other management topics. Dr. Blaettner also is editor for two professional journals, “Teamkonkret” (for veterinary nurses) and “Veterinärspiegel” (for veterinarians). 

Contributions from Antje Blättner

Browse between the articles contributions from this author below.

Trained staff

Issue number Published 02/03/2023

Discussing veterinary fees with pet owners

This article (one of a series, authored with fellow veterinary management specialists Philippe Baralon and Pere Mercader) encompasses some of the financial aspects of veterinary practice. It considers why we often shy away from talking about our prices, and offers some practical ways to positively communicate with our clients about the costs of veterinary treatment.

By Antje Blättner

Newcomers can be a good opportunity to challenge the existing protocols in a practice

Issue number32.1 Published 07/09/2022

Protocols in veterinary practice II

In the second of this two-part series, the authors look at how to motivate the team and successfully design and implement protocols in veterinary practice.

By Philippe Baralon , Antje Blättner and Pere Mercader

Involving the team in the protocol project is crucial

Issue number32.1 Published 01/09/2022

Protocols in veterinary practice (I)

In the first of a two-part series, the authors look at protocols in veterinary practice, and why they can be a key component to running an effective clinic.

By Philippe Baralon , Antje Blättner and Pere Mercader

Example of a professional-looking waiting room. ​ All the mistakes above were fixed and the following facilities were added: 1. Separated waiting areas for dogs and cats with cat carrier trees.

Issue number1 Published 10/05/2021

How to offer a great experience - Part 1

Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.

By Philippe Baralon , Antje Blättner , Pere Mercader and Susie Samuel

How to attract clients to your clinic

Issue number1 Published 07/05/2021

How to attract clients to your clinic

Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.

By Philippe Baralon , Antje Blättner , Pere Mercader and Susie Samuel

The importance of pet owner experience

Issue number1 Published 05/05/2021

The importance of the pet owner experience

Vet practitioners are often not aware of their environment. They never stay in the waiting room of their practice for long. They sometimes even enter the practice through a different door than the one used by their clients.

By Philippe Baralon , Antje Blättner , Pere Mercader and Susie Samuel

Understanding the business

Issue number2 Published 03/05/2021

Understanding the business (Part 2)

Most veterinarians are not comfortable when discussing fees, or when asked to "sell" something, but this is normal! This chapter offers a method which will allow you to prescribe or recommend products and services effectively.

By Philippe Baralon , Antje Blättner , Pere Mercader and Mark Moran