Worldwide medical and scientific journal for animal health professionals
Veterinary Focus
Pere Mercader

Pere Mercader



Dr. Mercader established himself as a practice management consultant to veterinary clinics in 2001 and since then has developed this role in Spain, Portugal and some Latin-American countries. His main accomplishments include authoring profitability and pricing research studies involving Spanish veterinary clinics, lecturing on practice management in more than 30 countries, and authoring the textbook “Management Solutions for Veterinary Practices” which is published in Spanish, English and Chinese and has sold worldwide. In 2008, he co-founded VMS (Veterinary Management Studies), a business intelligence firm that provides a benchmarking service for more than 800 Spanish veterinary practices. Dr. Mercader was also a co-founder of the Spanish Veterinary Practice Management Association (AGESVET) and served on its board for eight years.

Contributions from Pere Mercader

Browse between the articles contributions from this author below.

Canine vaccinations are a routine part of small animal practice

Issue number Published 01/03/2023

Choosing the right price for your services

This article, which is part of a series looking at the business side of practice (written in conjunction with Antje Blaettner and Philippe Baralon), looks at the perception of veterinary prices – how do clients really see our fees, compared to how we think they see them?

By Pere Mercader

Newcomers can be a good opportunity to challenge the existing protocols in a practice

Issue number32.1 Published 07/09/2022

Protocols in veterinary practice II

In the second of this two-part series, the authors look at how to motivate the team and successfully design and implement protocols in veterinary practice.

By Philippe Baralon , Antje Blättner and Pere Mercader

Involving the team in the protocol project is crucial

Issue number32.1 Published 01/09/2022

Protocols in veterinary practice (I)

In the first of a two-part series, the authors look at protocols in veterinary practice, and why they can be a key component to running an effective clinic.

By Philippe Baralon , Antje Blättner and Pere Mercader

Example of a professional-looking waiting room. ​ All the mistakes above were fixed and the following facilities were added: 1. Separated waiting areas for dogs and cats with cat carrier trees.

Issue number1 Published 10/05/2021

How to offer a great experience - Part 1

Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.

By Philippe Baralon , Antje Blättner , Pere Mercader and Susie Samuel

How to attract clients to your clinic

Issue number1 Published 07/05/2021

How to attract clients to your clinic

Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.

By Philippe Baralon , Antje Blättner , Pere Mercader and Susie Samuel

The importance of pet owner experience

Issue number1 Published 05/05/2021

The importance of the pet owner experience

Vet practitioners are often not aware of their environment. They never stay in the waiting room of their practice for long. They sometimes even enter the practice through a different door than the one used by their clients.

By Philippe Baralon , Antje Blättner , Pere Mercader and Susie Samuel

Understanding the business

Issue number2 Published 03/05/2021

Understanding the business (Part 2)

Most veterinarians are not comfortable when discussing fees, or when asked to "sell" something, but this is normal! This chapter offers a method which will allow you to prescribe or recommend products and services effectively.

By Philippe Baralon , Antje Blättner , Pere Mercader and Mark Moran