Finally, some tips to improve your follow-up strategy.

This chapter will give you practical tips (what to do, what not to do, main pitfalls, etc.) on blogs, websites and social media and how to encourage clients to leave positive reviews on the web.

Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.

Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.

Vet practitioners are often not aware of their environment. They never stay in the waiting room of their practice for long. They sometimes even enter the practice through a different door than the one used by their clients.

Most veterinarians are not comfortable when discussing fees, or when asked to "sell" something, but this is normal! This chapter offers a method which will allow you to prescribe or recommend products and services effectively.

It’s never too early to think about the future. For many young veterinary surgeons, their job is primarily the result of a passion for pets.

Understanding the various factors involved that contribute to the income and expenditure of a veterinary clinic is key for long-term success.

This part will cover the art of communication, especially when dealing with pet owners, because nothing is more frustrating than a lack of compliance when treating an animal.