Veterinary Practice Management Articles

In the second of this two-part series, the authors look at how to motivate the team and successfully design and implement protocols in veterinary practice.

In the first of a two-part series, the authors look at protocols in veterinary practice, and why they can be a key component to running an effective clinic.

The world brings challenges for the veterinary profession on a daily basis, and it can help to know that what we experience as individuals is shared by our colleagues, wherever they may be – and by understanding the challenges faced by other stakeholders we can work together in a way that is mutually beneficial.

“If your only tool is a hammer, all problems resemble a nail”. This section will stress the different factors required to make you a “good clinician”

Finally, some tips to improve your follow-up strategy.

This chapter will give you practical tips (what to do, what not to do, main pitfalls, etc.) on blogs, websites and social media and how to encourage clients to leave positive reviews on the web.

Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.

Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.

Vet practitioners are often not aware of their environment. They never stay in the waiting room of their practice for long. They sometimes even enter the practice through a different door than the one used by their clients.