Worldwide medical and scientific journal for animal health professionals
Veterinary Focus

Issue number 7 Finances

COVID-19: Intensive Financial Care

Published 07/05/2020

Written by Philippe Baralon , Pere Mercader and Lucile Frayssinet

Also available in Français , Deutsch , Italiano and Español

Key to financial survival during the virus pandemic is having a basic understanding of the economics of veterinary practice, and how income, expenditure and profit are linked to each other.

COVID-19: Intensive Financial Care

Key Points

Veterinary practices are vulnerable in this crisis because their high fixed costs cannot easily be adapted to the sudden drop in demand for their services.

The impact on revenue and profits will vary depending on the national rules imposed during lockdown and the type and size of the practice.

The capacity to survive financially will depend largely on the management team’s abilities to adapt and react to the situation as it evolves.

A good understanding of cash flow in and out of a business is key to controlling costs and maximizing income during the crisis.

The authors express their thanks to Antje Blättner and Susie Samuel for their contribution to this article.


At the time of writing, we are only at the outbreak stage of the coronavirus pandemic, and varying degrees of confinement measures have been in place for a different number of weeks in different countries. What will be the financial impact of the virus and its consequences on veterinary practices in the short, medium and long term? It is still too early to have a clear understanding about what will happen, but some solid evidence has already emerged: according to the recent VMS COVID-19 report, which was based on a panel of 343 veterinary practices in Spain, total practice revenue decreased by an average of 33.2% in the three-week period starting March 16th 2020, with veterinary services also showing a worse performance than product sales (Figure 1). In a separate study performed by CM Research (coronavirus survey, wave 2: What is the impact of COVID-19 on veterinary professionals and their practices?) involving 870 vets from seven countries (US, UK, Australia, France, Italy, Spain and Germany), the week of March 27th saw a considerable decrease in practice revenue against the preceding week, ranging from a minimum of -12% (in Australia) to a maximum of -62% (in Italy) (Figure 2). In any case, it is clear that this pandemic is going to generate a serious revenue loss for veterinary practices, probably anywhere between 15% and 50%, and for an as-yet unknown duration.

Pere Mercader

The ability and focus of the practice management team to manage cash is critical in surviving this crisis.

Pere Mercader

Vet practice index activity during COVID (March 16th to April 3rd/based on a panel of 343 veterinary practices in Spain).
Figure 1. Vet practice index activity during COVID (March 16th to April 3rd/based on a panel of 343 veterinary practices in Spain). © VMS/redrawn by Sandrine Fontègne
Summary of COVID-19 impact on key areas (from an independent study carried out by CM Research Ltd between 27th March and 2nd April 2020).
Figure 2. Summary of COVID-19 impact on key areas (from an independent study carried out by CM Research Ltd between 27th March and 2nd April 2020). © CM Research/Redrawn by Sandrine Fontègne

Why are practices particularly vulnerable?

Veterinary practices throughout the world are at risk if there is a sudden drop in demand for their services, mainly because of what are call “fixed” costs. In most practices, the typical profit and loss structure (with some obvious variation between practice types) can be broadly split as follows (Table 1).


% of income Cost nature
Revenue 100 -
Merchandise & Supplies
20 - 30
Payroll (owners and employees)
40 - 50 Fixed
Overheads (premises, administration, etc.) 15 - 20 Fixed
+5 to 15%
Table 1. Typical profit and loss structure for a practice.
* EBITDA (Earnings Before Interest, Tax, Depreciation and Amortization) is a measure of a company's overall financial performance and is often used to represent the profit in a business.


A cost is considered as “fixed” when it does not vary with the level of workload of the practice, at least in the short term (i.e., months or a year). Typical examples of this are the rent of the practice building or the size of the payroll, which will be the same (or very difficult to change) whether 20 or 100 pets enter the clinic on any given day. On the other side, the volume of goods and supplies purchased by the clinic will be more adaptable to the level of activity, meaning that if there are less clients for some weeks, the practice will buy less; these are variable costs.

Lucile Frayssinet

A sudden, significant fall in revenue combined with poor cash management, rigid labor legislation and lack of financial support could kill a practice in a matter of weeks.

Lucile Frayssinet

It is possible to alter Table 1 to show what the profit and loss structure of a clinic would look like using three different scenarios where revenue decreases by either 20%, 30% or 50%, as shown in (Table 2).


Pre-crisis situation 20% revenue drop
30% revenue drop 50% revenue drop
Revenue 100 80 70 50
Merchandise & Supplies
20 - 30
16 - 24 14 - 21 10/15
Payroll (partners & employees)
40 - 50 40 - 50 40 - 50 40/50
Overheads (premises, administration, etc.) 15 - 20 15 - 20 15 - 20 15 - 20
EBITDA  +5 to +15 -5 to -15 -10 to -20 -15 to -30
Table 2. Variation in profit and loss with decrease in revenue (all figures %).

Are all practices affected to the same degree?

This is a difficult one to answer, as there is no previous experience in the veterinary sector of a sudden drop in demand as is happening currently. The outcome will depend on a number of factors:

  • If a government enforces a “emergency only” policy, so that only urgent cases can be treated by a practice, this could force many small clinics to temporarily close; this would mean that their caseload could be taken on by larger units, which theoretically could even see an increase in their caseload and their revenue.
  • If a government allows all veterinary practices to remain open with no restrictions on the type of “reasons to visit”, then small local practices can be better prepared to maintain revenue, because they will remain the preferred option due to their physical proximity to the client; they will also often be able to offer better deals on petfood and supplies. This is the scenario that we are currently seeing in Spain.
  • From a cost perspective, larger clinics and hospitals will certainly affected to a greater degree because they typically tend to have a higher percentage of labor costs (as they have a more skilled and therefore higher paid team). The key factor for this sort of practice will be to what extent the national government puts temporary measures in place that allow downsizing of the workforce without incurring excessive costs for the practice or to the team itself.
    How long can clinics survive “under water”?

How long can a veterinary practice resist a major drop in revenue without collapsing? Time is the critical factor here, and the answer basically depends on five variables:

  • The acuteness of the revenue decrease; clearly, a gradual 10% drop is not the same as a sustained 30% or 50% decrease.
  • The feasibility of temporarily reducing the size of the payroll without having to pay major indemnification penalties. In most countries this will only be possible if the government puts some extraordinary measures in place.
  • The ability and focus of the practice management team to manage cash. This includes quickly and efficiently applying for and obtaining all available financial support programs (e.g., temporary tax exemptions, low interest loans endorsed by the government, etc.). It also includes renegotiating where possible all payment schedules with various suppliers; these include the landlord for the rental of the premises, wholesalers, and equipment leases.
  • The solvency of the business; this is essentially based on how healthy the balance sheet is. A practice with robust assets (its own premises, good cash reserves) and low levels of debt will be in a better position to weather a temporary crisis.
  • The willingness and ability of the practice owner(s) to personally absorb losses and inject new equity in the business.

The weaker a practice scores on these five points, the shorter the period it can resist a financial downturn. A sudden, significant fall in revenue combined with poor cash management, rigid labor legislation and lack of financial support could kill a practice in a matter of weeks.

Cash is oxygen: what about "artificial ventilation" for the clinic?

When experiencing a major crisis with a dramatic fall in revenue, it is sometimes necessary to implement extraordinary measures to make sure a business can be kept alive. This means having enough cash to pay for all necessary expenses. Any business can make huge losses and still survive – or even grow – provided it doesn't run out of cash – for instance, until recently Amazon made consistently huge losses for years and yet became one of the largest companies ever.

Understanding the sources and uses of cash

For a veterinary practice or a small group of practices the statement of cash flow can be summarized as shown in (Box 1).

Simplified Cash Flow Statement.
Box 1. Simplified Cash Flow Statement.

A period (which can be a day, a week, a month, a year…) starts with a certain amount of cash or cash equivalent (short-term deposits…). During this period, on the one hand, several sources will generate funds that adds to the amount of cash held, whilst on the other hand various expenses will deplete the cash. The balance of these operations explains the difference between the amount of money at the beginning of the period and the amount remaining at the end of the same period.

We usually distinguish three different sorts of cash changes:

  • Firstly, cash changes coming from operating activities (the normal daily operations in the practice) which impact on the EBITDA; this is usually in payments for services and goods that provide the main daily source of cash, and is affected by changes in the inventory (when purchasing stock) or in liabilities incurred (e.g., utilities, wages) that consume cash.
  • Secondly, the cash changes linked to investing and financing activities. For instance, if a new item of equipment is acquired at a cost of 50 K€ and financed with a 50 K€ bank loan, there is no change in the cash held on the day it is bought, but there will be some cash consumed each time we repay a loan installment. Alternatively, if the same item of equipment is purchased without any bank loan to pay for it (by using existing cash held), we will experience a cash decrease of 50 K€ on day 1.
  • Finally, cash changes linked to capital operations, when we pay a dividend to owners, partners or shareholders, or when we ask them to add funds in the form of equity or short-term loans.
Philippe Baralon

“Explore every available legal measure to obtain extra cash, such as refinancing existing loans or even leasing back some assets, and applying for special loans offered or backed by the government.”

Philippe Baralon

Cash optimization during a crisis

To be totally clear, during a crisis cash management is only a short-term therapy and any recovery strategy is not based on it, but it sometimes may be necessary, or even vital, to follow the recommendations shown in (Box 2) just to avoid running out of cash.

Main recommendations for cash optimization during crisis management.
Box 2. Main recommendations for cash optimization during crisis management.

The main recommendations are as follows:

During the crisis, you should implement a “no-credit” policy.
Figure 3. During the crisis, you should implement a “no-credit” policy. © Shutterstock
  • The starting position is to expect a sharp decrease in EBITDA, even to the point where it is negative. Trying to mitigate this is a key issue and requires income to be kept as high as possible – although the caseload is expected to fall – mainly by working on increasing the average transaction value (ATV).
  • Minimize money owed to the business whilst maintaining income as much as possible, i.e., it is wise to implement a “no-credit” policy to ensure the practice gets paid at the time of providing a service (Figure 3).
  • Downsize the drug and food stocks, even if this means missing out on some promotions from suppliers, but ensure that the inventory is such that the practice can work normally and sell clients what they want to buy.
  • When it comes to settling liabilities, keep the payment delay as short as possible for key partners, including staff salaries (but possibly not the practice owners). Nevertheless, try to negotiate longer payment terms with suppliers. In addition, do not hesitate to use as needed every available extraordinary measure allowed by the government to delay some expenses, such as social insurance payments and taxes.
  • Non-essential investments should be postponed.
  • Explore every available legal measure to obtain extra cash, such as refinancing existing loans or even leasing back some assets (although this may take some time to be implemented), and applying for special loans offered or backed by the government.
  • Finally, if necessary, cancel any planned dividend payments. It may even be necessary to ask shareholders, owners or partners to introduce cash to the business, either as equity or as short-term loans, if the closing balance puts the business at risk.

Recognition of the magnitude of this crisis and the very real threats that it brings to a veterinary business is essential for survival. It must be emphasized that none of the actions discussed above can cure the disease, but they can prove to be decisive in buying time in order to stay alive and implement true solutions until we can benefit from a strong recovery program once the crisis is over.

Philippe Baralon

Philippe Baralon

Dr. Baralon graduated from the École Nationale Vétérinaire of Toulouse, France in 1984 and went on to study Economics (Master of Economics, Toulouse, 1985) and Business Administration (MBA, HEC-Paris 1990). Read more

Pere Mercader

Pere Mercader

Dr. Mercader established himself as a practice management consultant to veterinary clinics in 2001 and since then has developed this role in Spain, Portugal and some Latin-American countries. Read more

Lucile Frayssinet

Lucile Frayssinet

Dr. Frayssinet is a French veterinarian who graduated from the École Nationale Vétérinaire of Toulouse in 2019. Read more

Other articles in this issue

Issue number 7 Published 28/05/2020

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Issue number 7 Published 23/04/2020

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